What to Do When Your Instagram Engagement Is Down
Coverage is one of the criteria for the success of promotion on Instagram. It shows how many users see your posts and posts. Coverage can both increase and decrease, and sometimes the drops are quite drastic. Why is the coverage so important? You can use it to understand how many real users are seeing the content. Coverage is directly related to engagement metrics. On its own, it does not give the full picture, it must be assessed in conjunction with other indicators – subscriptions, likes, and comments. For example, a user can look through a publication but take no action. Shows and visits are also uninformative without coverage. But in total they give a clearer picture – of how effective promotion is, and what can be added/changed in the promotion strategy. Even coverage allows you to monitor whether you are missing from the feed and Instagram recommendations. For example, under outreach, you can see how many accounts that have viewed a publication are not subscribed to you. The figure is given as a percentage. This means they are more likely to have seen your post, clicked on an ad, or found the post by hashtag. This article tells you what to do to get more comments and likes on your Instagram posts.
Set up contests and giveaways with giveaways
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Participants go below your contest post on Instagram and tag their friends. Or they put hashtags, write code words, and you randomly choose winners. You can also ask followers to add a link to your account or repost. Experts of Cloutsy will give you more ideas and help you get more subscribers and engagement with your content. Surprisingly, it works: users are willing to do a lot for the money, an iPhone or a beauty kit. You can raffle off your own products and services.
Conduct interesting quests
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Put up a post with a photo of one of your products, replacing it with a current meme or sticker. The task of the participant is to find this product in earlier publications. The one who finds it wins. There is an option to ask for a repost or mark the find with a branded hashtag. Similar quests can be developed for linking online and offline.
Write about provocative topics
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Instagram posts will garner the most reactions if you write about provocative topics. It’s easy to provoke a lot of discussions – just bring up religion, politics, sports, divorce, parenting, and feminism. If you’re not afraid of being accused of racism, xenophobia, and discrimination, write about national, gender, and other differences. Also, anything about individual tastes (in music, literature, art, clothes, etc.) will cause a “heated” discussion among your subscribers in the comments to the post.
A few more tips for those who want to increase subscriber engagement
Develop an unusual concept, shoot and create for your own pleasure – users are sure to note the unusual approach. Bring value (just not based on other people’s articles from the Internet but on your own experience) – write about what is interesting to your target audience. Product posts always bring fewer comments than flashy storytelling. Ask users for their opinions in the comments – discuss trends and significant events. You can see how this works in situational marketing examples. Without established traffic, it’s useless to make mind-blowing content-no one will see it. Invest in increasing your reach, and use bloggers. Try out paid promotion of your publications to increase engagement – pay for users’ interaction with your content. It’s more effective and cheaper to promote posts among those who have already interacted with your account. By tagging users with an @, you will ensure that they receive a notification of the publication. The main thing is not to abuse this feature, use it wisely.